Track Record
Build
From first commit to first customers
The zero-to-one phase is the hardest. You're building a product, hiring a team, finding customers and working out how the company will operate, all at once and with limited runway.
We've led zero-to-one builds for seed-funded startups, taking products from blank repo to paying customers. Every build is different, so there's no playbook to follow, but the principles hold: ship early, keep scope tight, and build the team and processes alongside the product so you don't end up with a codebase nobody can maintain.
Our approach
- 01
Define the minimum viable product that tests your core value proposition
- 02
Establish development practices from day one: CI/CD, code review, testing
- 03
Hire and structure the founding engineering team around the product's needs
- 04
Set up delivery cadences that maintain momentum without burning the team out