Teams of 30–50
Fractional leadership for teams of 30–50
You've scaled past the point where everyone knows everyone. There are layers of management, multiple product areas, and real operational complexity. The challenge isn't just building product anymore — it's making sure the organisation itself works. At this size, fractional leadership is about designing and implementing the systems that let you keep growing without the wheels coming off.
Challenges at this size
- —Middle management layer is new and needs frameworks to be effective
- —Product strategy needs to span multiple teams and product lines
- —Delivery is inconsistent across squads — some ship well, others don't
- —Operational overhead is growing faster than revenue
What we bring as Head of Product
We take ownership of your product direction. That means defining what to build and why, aligning engineering and commercial priorities, and creating the roadmap discipline that turns founder intuition into repeatable product decisions. We run discovery, shape priorities, and make sure every sprint moves the needle.
A clear product strategy your team can execute against. Roadmaps that connect to revenue. Prioritisation frameworks that survive contact with reality. And a team that ships with purpose, not just velocity.
What you need at 30–50 people
At 30–50 people, you need operational sophistication that matches your scale. That might mean a delivery operating model that works across all squads, a product strategy framework that aligns multiple teams, or an operational structure that prevents the company from drowning in meetings and Slack channels. A fractional leader designs these systems with you and helps your permanent leaders run them.