Teams of 30–50
Fractional leadership for teams of 30–50
You've scaled past the point where everyone knows everyone. There are layers of management, multiple product areas, and real operational complexity. Building the product is now only part of the job; the organisation itself has to work. At this size, fractional leadership is about designing and implementing the systems that let you keep growing without the wheels coming off.
Challenges at this size
- •Middle management layer is new and needs frameworks to be effective
- •Product strategy needs to span multiple teams and product lines
- •Delivery is inconsistent across squads: some ship well, others don't
- •Operational overhead is growing faster than revenue
What we bring as Head of Product
We take ownership of your product direction. That means defining what to build and why, aligning engineering and commercial priorities, and creating the roadmap discipline that turns founder intuition into repeatable product decisions. We run discovery, set priorities, and make sure each sprint goes on work that matters.
A clear product strategy your team can work from, roadmaps tied to revenue, and a way of prioritising that holds up in practice. Your team knows why it is building what it builds.
What you need at 30–50 people
At 30–50 people, your operations need to match your size. That might mean a delivery operating model that works across all squads, a product strategy framework that aligns multiple teams, or an operational structure that prevents the company from drowning in meetings and Slack channels. A fractional leader designs these systems with you and helps your permanent leaders run them.