Teams of 15–30
Fractional leadership for teams of 15–30
At this size you're a proper company, but your operating model might still be stuck in startup mode. Teams are forming, specialisation is happening, and the founder can't hold the whole picture in their head anymore. Without deliberate leadership, this is where silos emerge, alignment breaks down, and delivery slows despite a bigger team.
Challenges at this size
- •Multiple teams or squads with no consistent way of working
- •Cross-team dependencies causing delays and frustration
- •Product decisions made in isolation with no shared strategy
- •Processes that worked at 8 people are creaking at 20
What we bring as Head of Product
We take ownership of your product direction. That means defining what to build and why, aligning engineering and commercial priorities, and creating the roadmap discipline that turns founder intuition into repeatable product decisions. We run discovery, set priorities, and make sure each sprint goes on work that matters.
A clear product strategy your team can work from, roadmaps tied to revenue, and a way of prioritising that holds up in practice. Your team knows why it is building what it builds.
What you need at 15–30 people
At 15–30 people, the company needs an operating model that covers every team, on top of each team's own practices. You need someone who can design team structures, delivery frameworks, and cross-functional processes that work at this scale. Fractional leadership brings this experience without the risk of hiring a permanent senior leader before you know what the role needs to be.