Track Record: PropTech
Expand
Building partnerships that create mutual growth, in PropTech
A good partner programme can extend a product company's reach and open revenue channels that don't depend on your own sales team. Building one is hard work, though, and it cuts across commercial, technical and operational teams.
Why this matters in PropTech
Property technology is changing how people buy, sell, rent and manage property, but adoption is slow and the industry resists change. We help PropTech companies build products that traditional users will adopt because they solve problems those users have.
The outcome
A working partner programme with clear commercial terms, working integrations, and a repeatable process for onboarding new partners. Revenue and reach that extends beyond your direct sales capacity.
Our approach
- 01
Define the partner strategy: who to partner with, why, and what the mutual value exchange looks like
- 02
Design integration architecture that makes it easy for partners to connect without creating technical debt
- 03
Build commercial models (revenue share, referral fees, co-selling) that align incentives
- 04
Create partner onboarding and enablement processes that scale beyond the first handful of partners