Track Record: SaaS
Transform
From agency mindset to product-led growth, in SaaS
Many companies start by building bespoke solutions for individual clients. At some point, they realise they need to become a product company. It's one of the hardest transitions a company can make, because it changes how you build and how you make money.
Why this matters in SaaS
SaaS is where we've spent the most time. We know the pressures well: MRR targets, feature bloat, churn-driven roadmaps, and the constant tension between what sales wants and what the product needs. We help SaaS teams build product and delivery discipline that shows up in retention and growth.
The outcome
A company that operates like a product business, with teams organised around outcomes and revenue that grows faster than headcount. The product serves the market as a whole.
Our approach
- 01
Assess readiness for product-led transformation across technology, team, and business model
- 02
Define the target product model and the transition path to get there
- 03
Restructure teams around product ownership rather than client delivery
- 04
Build the metrics, feedback loops, and decision-making frameworks for a product-led organisation