Track Record: SaaS
Strategise
Aligning what you build to what drives growth, in SaaS
Product strategy is the set of decisions about what you build, what you leave out, and why. It should connect directly to commercial outcomes, and it's no use sitting ignored in a Google Doc.
Why this matters in SaaS
SaaS is where we've spent the most time. We know the pressures well: MRR targets, feature bloat, churn-driven roadmaps, and the constant tension between what sales wants and what the product needs. We help SaaS teams build product and delivery discipline that shows up in retention and growth.
The outcome
A product roadmap that the board, the team and customers can all understand, with fewer features and a clear line from what engineering is building to what's driving the company's growth.
Our approach
- 01
Audit the current product and roadmap against commercial objectives
- 02
Identify the product bets with the biggest payoff and deprioritise everything else
- 03
Build a strategy narrative that the whole company can understand and align behind
- 04
Create feedback loops between product usage data, customer input, and roadmap decisions