Track Record — SaaS
Strategise
Aligning what you build to what drives growth — in SaaS
Product strategy isn't a document that lives in a Google Doc and gets ignored. It's the set of decisions that determine what you build, what you don't build, and why — and it should connect directly to commercial outcomes.
Why this matters in SaaS
SaaS is where we've spent the most time. We understand the dynamics — MRR pressure, feature bloat, churn-driven roadmaps, and the constant tension between what sales wants and what the product needs. We help SaaS teams build product and delivery discipline that drives retention and growth, not just feature count.
The outcome
A product roadmap that the board, the team, and customers can all understand. Fewer features, but the right features. And a clear line from what engineering is building to what's driving the company's growth.
Our approach
- 01
Audit the current product and roadmap against commercial objectives
- 02
Identify the highest-leverage product bets and deprioritise everything else
- 03
Build a strategy narrative that the whole company can understand and align behind
- 04
Create feedback loops between product usage data, customer input, and roadmap decisions