Track Record — B2B2C
Strategise
Aligning what you build to what drives growth — in B2B2C
Product strategy isn't a document that lives in a Google Doc and gets ignored. It's the set of decisions that determine what you build, what you don't build, and why — and it should connect directly to commercial outcomes.
Why this matters in B2B2C
B2B2C is one of the hardest product models to get right. You're building for two audiences at once — the channel partner who distributes your product, and the end user who actually uses it. Often you don't have direct access to end users, especially in white-label scenarios, which means your product insight depends on partner-mediated research and second-hand feedback. We've spent significant time in this space and understand the tensions: partner customisation demands vs. platform scalability, competing priorities across the value chain, and the constant challenge of building a great end-user experience when you're one step removed from the people using it.
The outcome
A product roadmap that the board, the team, and customers can all understand. Fewer features, but the right features. And a clear line from what engineering is building to what's driving the company's growth.
Our approach
- 01
Audit the current product and roadmap against commercial objectives
- 02
Identify the highest-leverage product bets and deprioritise everything else
- 03
Build a strategy narrative that the whole company can understand and align behind
- 04
Create feedback loops between product usage data, customer input, and roadmap decisions