Track Record: B2B2C
Build
From first commit to first customers, in B2B2C
The zero-to-one phase is the hardest. You're building a product, hiring a team, finding customers and working out how the company will operate, all at once and with limited runway.
Why this matters in B2B2C
B2B2C is one of the hardest product models to get right. You're building for two audiences at once: the channel partner who distributes your product, and the end user who uses it. Often you don't have direct access to end users, especially in white-label scenarios, which means your product insight depends on partner-mediated research and second-hand feedback. We've spent a lot of time in this space and know the tensions: partner customisation demands vs. platform scalability, competing priorities across the value chain, and the constant challenge of building a great end-user experience when you're one step removed from the people using it.
The outcome
A shipped product with real users, a team that knows how to work together, and the delivery habits to keep iterating once the initial build is done.
Our approach
- 01
Define the minimum viable product that tests your core value proposition
- 02
Establish development practices from day one: CI/CD, code review, testing
- 03
Hire and structure the founding engineering team around the product's needs
- 04
Set up delivery cadences that maintain momentum without burning the team out