Track Record: Events
Build
From first commit to first customers, in Events
The zero-to-one phase is the hardest. You're building a product, hiring a team, finding customers and working out how the company will operate, all at once and with limited runway.
Why this matters in Events
Events tech mixes logistics, commerce and live experience. Whether it's attendee management, vendor platforms or hybrid event tools, the product problems are particular to the sector: seasonal demand, lots of different stakeholders, and the need for everything to work under pressure on the day. We help set a clear product direction in a sector that moves quickly.
The outcome
A shipped product with real users, a team that knows how to work together, and the delivery habits to keep iterating once the initial build is done.
Our approach
- 01
Define the minimum viable product that tests your core value proposition
- 02
Establish development practices from day one: CI/CD, code review, testing
- 03
Hire and structure the founding engineering team around the product's needs
- 04
Set up delivery cadences that maintain momentum without burning the team out