Track Record — Data Aggregators

Strategise

Aligning what you build to what drives growth — in Data Aggregators

Product strategy isn't a document that lives in a Google Doc and gets ignored. It's the set of decisions that determine what you build, what you don't build, and why — and it should connect directly to commercial outcomes.


Why this matters in Data Aggregators

Data aggregation businesses live or die by the quality, reliability, and usability of the data they serve. The product challenges are distinct: ingesting from fragmented sources, normalising messy data, and packaging it into something customers will pay for. We help data aggregators build product and delivery discipline around their pipelines — so the focus shifts from collecting data to delivering insight.

The outcome

A product roadmap that the board, the team, and customers can all understand. Fewer features, but the right features. And a clear line from what engineering is building to what's driving the company's growth.


Our approach

  1. 01

    Audit the current product and roadmap against commercial objectives

  2. 02

    Identify the highest-leverage product bets and deprioritise everything else

  3. 03

    Build a strategy narrative that the whole company can understand and align behind

  4. 04

    Create feedback loops between product usage data, customer input, and roadmap decisions