Track Record: Data Aggregators
Strategise
Aligning what you build to what drives growth, in Data Aggregators
Product strategy is the set of decisions about what you build, what you leave out, and why. It should connect directly to commercial outcomes, and it's no use sitting ignored in a Google Doc.
Why this matters in Data Aggregators
Data aggregation businesses live or die by how reliable and usable their data is. The product problems are specific: ingesting from fragmented sources, normalising messy data, and packaging it into something customers will pay for. We help data aggregators build product and delivery discipline around their pipelines, so the team spends less time collecting data and more time turning it into something customers pay for.
The outcome
A product roadmap that the board, the team and customers can all understand, with fewer features and a clear line from what engineering is building to what's driving the company's growth.
Our approach
- 01
Audit the current product and roadmap against commercial objectives
- 02
Identify the product bets with the biggest payoff and deprioritise everything else
- 03
Build a strategy narrative that the whole company can understand and align behind
- 04
Create feedback loops between product usage data, customer input, and roadmap decisions