Fractional Head of Delivery
B2B2C businesses balancing the needs of partners and end users
B2B2C is one of the hardest product models to get right. You're building for two audiences at once: the channel partner who distributes your product, and the end user who uses it. Often you don't have direct access to end users, especially in white-label scenarios, which means your product insight depends on partner-mediated research and second-hand feedback. We've spent a lot of time in this space and know the tensions: partner customisation demands vs. platform scalability, competing priorities across the value chain, and the constant challenge of building a great end-user experience when you're one step removed from the people using it.
Challenges we solve in B2B2C
- •Limited direct end-user engagement, especially in white-label models
- •Relying on channel partners for user research and feedback
- •Balancing competing needs of channel partners and end users
- •Maintaining product coherence across partner-specific customisations
What we bring as Head of Delivery
We design and implement the delivery operating system your team is missing. Cadences, workflows, estimation practices, and accountability structures that turn chaotic output into predictable shipping. What we put in place is lightweight and fits the way your team already works.
Your team ships on a regular cadence and stakeholders believe the timelines again. The CTO gets back to technical leadership, and the system keeps running after we leave.
Is this for you?
Teams where the CTO is spending half their time on project management. Startups that have tried Scrum, Kanban, and "no process" and none of it stuck. Companies where stakeholders have lost trust in delivery timelines.