Fractional Head of Product
B2B2C businesses balancing the needs of partners and end users
B2B2C is one of the hardest product models to get right. You're building for two audiences at once: the channel partner who distributes your product, and the end user who uses it. Often you don't have direct access to end users, especially in white-label scenarios, which means your product insight depends on partner-mediated research and second-hand feedback. We've spent a lot of time in this space and know the tensions: partner customisation demands vs. platform scalability, competing priorities across the value chain, and the constant challenge of building a great end-user experience when you're one step removed from the people using it.
Challenges we solve in B2B2C
- •Limited direct end-user engagement, especially in white-label models
- •Relying on channel partners for user research and feedback
- •Balancing competing needs of channel partners and end users
- •Maintaining product coherence across partner-specific customisations
What we bring as Head of Product
We take ownership of your product direction. That means defining what to build and why, aligning engineering and commercial priorities, and creating the roadmap discipline that turns founder intuition into repeatable product decisions. We run discovery, set priorities, and make sure each sprint goes on work that matters.
A clear product strategy your team can work from, roadmaps tied to revenue, and a way of prioritising that holds up in practice. Your team knows why it is building what it builds.
Is this for you?
Founders who are still playing product manager. Teams where engineering builds features but nobody owns the "why". Scaleups that have outgrown gut-feel prioritisation but aren't ready for a full-time product leader.